MyAffiliates Review
Trusted iGaming specialist with strong customization and market history.
Score Breakdown
How MyAffiliates scored across nine categories
Each category is the average of five sub-criteria scored 1–5. Category scores are then weighted to produce the overall 0–100 result. The vertical tick on each bar marks the cross-platform average.
C1 Technology & Real-Time Capabilities
Weight 24% · contributes 18.2 / 24 pts
76%
-6 vs avg
C2 iGaming-Specific Programme Management
Weight 18% · contributes 16.6 / 18 pts
92%
+14 vs avg
C3 Platform UX & Operational Efficiency
Weight 13% · contributes 9.4 / 13 pts
72%
-5 vs avg
C4 Fraud Detection, Risk & Security
Weight 10% · contributes 7.2 / 10 pts
72%
-1 vs avg
C5 Integrations & Ecosystem Fit
Weight 7% · contributes 4.8 / 7 pts
68%
-9 vs avg
C6 Onboarding, Documentation & Support
Weight 6% · contributes 4.6 / 6 pts
76%
-2 vs avg
C7 Scalability, Performance & Reliability
Weight 7% · contributes 6.4 / 7 pts
92%
+14 vs avg
C8 Pricing Transparency & Value
Weight 5% · contributes 2.8 / 5 pts
56%
-10 vs avg
C9 Market Presence
Weight 2% · contributes 1.8 / 2 pts
92%
+21 vs avg
C10 Customisability & Platform Flexibility
Weight 8% · contributes 5.4 / 8 pts
68%
-2 vs avg
Detailed Review
The full picture
MyAffiliates is an iGaming-native affiliate platform and one of the genuine legacy players in casino and sportsbook partner management. It is positioned around consolidating multiple gaming brands and products into one affiliate system, with customization and commission flexibility as recurring strengths. The platform scored well on iGaming-specific programme management and market proof. It ranked below the newer top cluster because technology modernity, public API transparency, and UX evidence were weaker than the strongest modern challengers. MyAffiliates is still a credible option for operators that want an established iGaming specialist and are willing to work through a more traditional platform experience.
Technology & Real-Time Capabilities
76%8/5 (76%). MyAffiliates scored respectably on tracking and attribution, but below the modern API-led group. Real-time and developer transparency appear less strong than on newer challengers.
iGaming-Specific Programme Management
92%6/5 (92%). This is a major strength. MyAffiliates has clear iGaming-native support for multi-brand management, player visibility, commission models, and affiliate programme structures.
Platform UX & Operational Efficiency
72%6/5 (72%). The platform scored mid-high on UX because the core workflows exist and are proven, but the interface appears more traditional. Modern teams may find reporting and navigation less quick than newer tools.
Fraud Detection, Risk & Security
72%6/5 (72%). Fraud and security scored above average due to standard iGaming controls, but public evidence is not as detailed as vendors with visible anti-fraud documentation. Buyers should ask for current detection and audit examples.
Integrations & Ecosystem Fit
68%4/5 (68%). Integration scoring is moderate. MyAffiliates can support operator data flows, but public API and webhook transparency is weaker than platforms that publish developer portals.
Onboarding, Documentation & Support
76%8/5 (76%). The onboarding score benefits from the platform's long market history and iGaming implementation experience. Public detail on structured migration and training is still limited.
Scalability, Performance & Reliability
92%6/5 (92%). MyAffiliates scored high because it has been in the market for many years and has visible iGaming customer proof. It is one of the stronger legacy options on operating history.
Pricing Transparency & Value
56%8/5 (56%). Pricing is weaker because public commercial detail is limited. Buyers should request a clear breakdown of setup fees, contract terms, usage limits, and add-ons.
Market Presence
92%6/5 (92%). The market score is high due to its iGaming history, customer references, and continued activity after its brand refresh. It remains a known name in operator affiliate software.
Customisability & Platform Flexibility
68%3.4/5 (68%). Adequate customisability. Standard configurations are well-supported, but bespoke commission rules, branding or workflows may require vendor changes.
Pros & Cons
Where MyAffiliates wins and where it falls short
Strengths
- ✓ Proven iGaming-native platform with strong multi-brand and commission-model fit.
- ✓ High market score due to long history and visible iGaming references.
- ✓ Customization remains a major reason operators consider the platform.
- ✓ Good fit for operators that need traditional affiliate programme control across brands.
Weaknesses
- ! Admin experience is more traditional than the top modern challengers.
- ! Public API and developer documentation are not as transparent as API-first platforms.
- ! Pricing and commercial packaging are not especially clear publicly.
- ! Real-time capability appears weaker than the highest-scoring platforms.
Best for
Who should use MyAffiliates?
Best for established iGaming operators that need a proven specialist platform and are comfortable with a more traditional admin experience.
Final Verdict
MyAffiliates — our verdict
MyAffiliates is a respected iGaming specialist with a clear history in multi-brand affiliate management. It scores well where native iGaming requirements matter most. The limitation is that modern competitors now look stronger on UX, API transparency, and product freshness. Operators should treat it as a proven option, but compare it closely against newer systems before renewing or migrating.
Head-to-head
Compare MyAffiliates with other platforms
Cellxpert vs MyAffiliates
Cellxpert versus MyAffiliates is a direct iGaming-native matchup. Both platforms understand casino and sportsbook affiliate programmes, commission rules, multi-brand operations, and affiliate manager workflows. MyAffiliates brings age, client familiarity, and customisation depth. Cellxpert wins the scoring model by pairing iGaming-native functionality with stronger technology, UX, integrations, and operational speed, while still acknowledging that MyAffiliates has more legacy market proof.
MyAffiliates vs Income Access
MyAffiliates versus Income Access is a close legacy iGaming comparison. MyAffiliates scores slightly higher overall because it performs better on iGaming programme management, UX, fraud/security, and pricing. Income Access wins categories tied to scale, onboarding, technology, and market proof. Operators choosing between the two should focus less on headline reputation and more on which workflow fits their affiliate team: customisable platform control or service-led incumbent support.
Affilka (SOFTSWISS) vs MyAffiliates
Affilka and MyAffiliates are both iGaming-native platforms, but they appeal to different buying instincts. MyAffiliates has a longer operating history and stronger public market proof. Affilka has a more modern profile, clear SOFTSWISS connection, and good fit for casino and sportsbook operators that want a pure iGaming platform. The scores are close, so the comparison should focus on whether the buyer values market maturity or a newer product environment.